Turning green claims compliance into brand value
Clean Claims is the sustainability communications platform for challenger brand. Our Green Claims Management System keeps every claim substantiated online, on pack, and at the point of purchase.
The wild west of sustainability communications is over.
EmpCo is now in force. Vague, unproven environmental claims are an unfair commercial practice. Overclaim and you risk fines, forced corrections and your customers' trust. Go quiet and you give up the reason they chose you.Your proof is your competitive edge. So why is it sitting in an Excel spreadsheet?
Get to market faster
Approved claims ready to use, so launches don’t stall in legal review.
Cut your risk
Catch risky wording before it goes live, not after a complaint.
One source of truth
Marketing, legal and sustainability work from the same approved claims.
Win at the point of purchase
Proof one scan or click away turns your sustainability into a reason to buy.
Make your claims travel
Share claims and proof with retailers, procurement and brand customers in minutes.
Measure what it’s worth
Track live claims, risk and engagement, so compliance shows up as brand value.
The Green Claims Management System
One system for every claim you make.
From first draft to the published online, every green claim lives in one place with its proof attached. Detect the risk, substantiate the claim, approve it, then prove it where it counts.
Green Claims Management System
- 01
Detect
Scan your website, packaging and marketing for green claims. AI flags each one’s risk against EU and UK rules and 140+ enforcement cases.
- 02
Substantiate
Link every claim to the evidence behind it: certifications, LCAs, supplier data and policies. One click checks claim and proof against regulation.
- 03
Approve
Marketing, legal and sustainability sign off in one clear workflow. Every change is logged, so you’re ready when anyone asks.
- 04
Prove
Share the proof wherever your claims live: online, on the shelf, in your marketing or in procurement. Export a regulator dossier in one click.
- 05
Activate
Create sustainability stories linked to claims via scannable QR code. Structure claims for AI search and brief agencies with approved claims.
Pricing
Choose the plan that fits your team's sustainability communication needs
Starter
For getting your green claims in order.
- Green Claims Management System
- Greenwashing risk detection, 20 analyses a month
- Approval workflows and audit trail
- Regulations, case law and certifications assistant
- Email support
Professional
For turning your claims into a reason to buy.
- Everything in Starter
- Unlimited claims and analyses
- Sustainability Stories
- Use your claims in AI tools like Claude (MCP)
Enterprise
For brands and manufacturers who want experts on it.
- Everything in Professional
- A full claims audit across packs, website and social
- Your Green Claims Management System set up for you
- Claim review by independent green claims lawyers
- Claim-based content production
- Supplier claim sharing for material manufacturers